Sunday, January 24, 2010

Pseudoscience of Technology Reporting

Take a look at this article:Innovation: What use is a smartbook? - tech - 08 January 2010 - New Scientist This is a great example of Pseudoscience of Technology Reporting. Look for the emotion, opinions, and generalizations. Not to mention the fact that the reporter claimed Las Vegas was in Arizona and not Nevada. Yikes! There is a lesson here.

Good Pseudoscience reporting is useful for slamming things you don't like. The reporter is obviously a poor Luddite. Sadly though, the mistake about geography released the hounds of critics. Read the comments, it is like they let sharks comment on New Scientist!

The other issue with this article is that the reporter is shameless. You need to be sneaky with opinion and make it look science-ish. The key would have been to stalk other people in these booths looking at these eBooks. Just ask each one if they liked these fancy electronic toys. If they have a smirk and a negative reaction (and you are sure your deodorant is up to snuff) then jump into an interview and wait for a juicy negative quote that suits your hidden agenda. If they have a positive reaction, well, no reason to bother your readers.


Pseudoscience is not a walk in the park. You need to work at it to avoid looking like a punter that is pretending to be a reporter. Study hard and read every thing that MacGregor writes as this is exactly the wrong sort of stuff.